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FOR IMMEDIATE RELEASE:
January 30, 2006




Santa Monica, CA – Taking the dog for a ride in the car? Better think twice about your four-legged passenger. According to a recent American Automobile Association study, pets and loose objects are rated as the third worst driver distraction, next to cell phone usage and unruly children.

The reality behind these statistics is not pretty for drivers or pets:

• A pet is propelled with force equal to 30 times its weight in a 30 mile-per-hour accident.
• A 30-pound dog can be sent flying with the equivalency of 900 pounds of force behind it - energy enough to kill it, and anything in its path. At faster speeds, the force is even greater.

In the event of a collision, pets are not only flying objects within the car, but can also be killed through their own impact with a windshield or any other hard surface within the vehicle. Pets are especially vulnerable in the front seat, where they can be injured by airbags, windows, windshields, or from distracting the driver by getting between him and the controls.

So buckle up the pet passengers in your vehicle with the Canine Auto Safety Harness created by Watson’s Senior Pet Supplies. Available in four different sizes, each harness conforms and adjusts to your pet’s specific proportions to ensure their comfort -- and safety. The Canine Auto Safety Harness slips easily onto existing seat belts, and is guaranteed to fit any automobile.

For the sake of passengers, pets, pedestrians, and other drivers, it is important that pets be restrained at all times while riding in vehicles. Unrestrained pets can be a serious threat to both drivers and passengers, creating distractions or impairing the driver’s ability to drive. Without restraint, pets can be seriously injured during quick stops, sharp turns, and accidents.

Watson’s Senior Pet Supplies was founded in 2004 to provide products, education and information to aging pets and their owners - the fastest growing segment of the pet industry. The company’s inspiration is derived from the loving bond between co-founder Arnie Costell and his dog, Watson. When he was 15 years old, Watson developed a crippling condition and became depressed when this condition prevented him from functioning normally. Watson’s plight inspired Arnie to create the Bottom's Up Leash™-- the patented harness that launched the company. The original hand-sewn leash that gave Watson back his dignity proudly hangs in the company’s headquarters in Santa Monica, CA.

Watson’s Pet Company is committed to meeting the challenges of aging pets and their owners by creating premium, proprietary and revolutionary products, and building community through timely educational and informative content. Watson’s sole aim is to provide pets and their owners with a better quality of life. For more information about senior pet issues and the products available for them, please visit www.watsonspets.com.